Spending a little extra money on a more expensive brand of something you really like can be worth it.
It’s often not worth it to do the “right thing” and save money by buyinh a generic or off-brand item you’ll end up not being happy with. Assuming you can afford the cost, the disappointment of eating off-brand cereal that tastes like paper, factory-farmed eggs, or wearing discount clothes that are cheap and look bad or have an odd fit just isn’t worth it.
He’s just following the prime directive