Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.
Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.