Social media users probably won’t read beyond this headline, researchers say | Penn State University
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In an analysis of more than 35 million public posts containing links that were shared billions of times on the social media platform between 2017 and 2020, the researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political content from both ends of the spectrum was shared without clicking more often than politically neutral content.

A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

  • TʜᴇʀᴀᴘʏGⒶʀʏ@lemmy.blahaj.zoneEnglish
    0·
    29 days ago

    I know they think it might generalize to other platforms, but there’s little evidence to say so, and I doubt the percentage is nearly as bad on other platforms, especially Lemmy (which is the only social media I use, so the only thing relevant to me and many others here)

    There’s likely also a high percentage of people who form opinions about and comment on headlines without reading the content, but that’s not what this paper measured