single player games don’t come any where near the profitability of these multiplayer games
True, but they are still very lucrative. You can make them, release them, generate a healthy surplus, and roll that into making the next game with plenty of cash to spare.
Also, you don’t have half your dev team stuck supporting a legacy release, constantly fixated on juicing engagement and monetization. There’s a lot less overhead involved in a single-iteration.
Fortnite
Call of duty
World of Warcraft
Apex legends
Had truly phenomenal marketing budgets. It’s the same thing with AAA movies. 25-50% of the budget goes to marketing, on a title that eats up hundreds of millions to produce and support.
You didn’t need $100M to make BG3. You didn’t need an extra $25-50M to get people to notice it and pony up. These bigger titles have invested billions in their PR. And that’s paid out well in the end. But it also requires huge lines of credit, lots of mass media connections, and a lot of risk in the face of a flop.
For studios that can’t fling around nine figures to shout “Look At Me!” during the Super Bowl, there’s no reason to follow this model of development.
True, but they are still very lucrative. You can make them, release them, generate a healthy surplus, and roll that into making the next game with plenty of cash to spare.
Also, you don’t have half your dev team stuck supporting a legacy release, constantly fixated on juicing engagement and monetization. There’s a lot less overhead involved in a single-iteration.
Had truly phenomenal marketing budgets. It’s the same thing with AAA movies. 25-50% of the budget goes to marketing, on a title that eats up hundreds of millions to produce and support.
You didn’t need $100M to make BG3. You didn’t need an extra $25-50M to get people to notice it and pony up. These bigger titles have invested billions in their PR. And that’s paid out well in the end. But it also requires huge lines of credit, lots of mass media connections, and a lot of risk in the face of a flop.
For studios that can’t fling around nine figures to shout “Look At Me!” during the Super Bowl, there’s no reason to follow this model of development.