As Kilgore said, it isn’t FOSS. And while it’s hard to prove, they claim they don’t collect any user data, and instead make their money through partnering with businesses.

There is unfortunately only one way for smaller businesses (or any for that matter) to show up, and that is people contributing to osm itself.

Edit: a word.

Organic maps is probably my favourite osm app for general use. I still have OsmAnd for various purposes, and I use Magic Earth when driving for the included traffic calculations. I hope that Organic Maps can generate some traffic data in the future. Though, I imagine for it to work well, some sort of open sharing of traffic data would need to happen to avoid fragmentation between apps.