People think that they are rational, but rational thought has virtually nothing to do with right-wing beliefs. Instead, it’s all about feelings. They believe whatever they feel is true, and bury themselves in echo chambers where everyone believes the same things, so that they aren’t confronted with cognitive dissonance.

Yes, but what about for those of us outside of the Oval Office?

The banning of cigarettes in bars and restaurants made a huge difference. It used to be when you’d get into the shower the morning after going out, you’d reek of cigarettes. It was mind-blowing when that went away.

Because things don’t turn on a dime. It’s going to take some time (and reductions in corporate profits) before it sinks in that the game has changed.