I find this situation quite strange.
Some journalists write articles that are 3,000 to 4,000 words long but choose to use titles that are only 3 to 5 words. In contrast, publications like the Daily Mail tend to use the maximum number of words possible in their titles, despite the fact that their articles are usually under 1,000 words.
Why is that?
Click bait!
Respectable articles are “it’s about this. If you’re interested, check it out.”
Garbage articles “You won’t believe what happens when this 80 year old lady gets behind the wheel of a brand new Ferrari!”