Protector, an app that lets you book armed goons the same way you’d call for an Uber, is having a viral moment.
Protector lets the user book armed guards on demand. Right now it’s only available in NYC and LA. According to its marketing, every guard is either “active duty or retired law enforcement and military.” Every booking comes with a motorcade and users get to select the number of Escalades that’ll be joining them as well as the uniforms their hired goons will wear.
Protector is currently “#7 in Travel” on Apple’s App Store. It’s not available for people who use Android devices. Sorry Google phone fans, if you want your own armed goons you’ll have to resort to more traditional methods of goon employment.
The marketing for Protector, which lives on its X account, is surreal. A series of robust and barrel-chested men in ill-fitting black suits deliver their credentials to the camera while sitting in front of a black background. They’re all operators. They describe careers in SWAT teams and being deployed to war zones. They show vanity shots of themselves kitted out in operator gear. All of them have a red lapel pin bearing the symbol of Protector.
Who is this for, you might ask? A video posted on January 6, 2025, that runs just over two minutes gives the game away. It opens with a photo of assassinated UnitedHealthcare CEO Brian Thompson. “We’re going to run through a scenario to demonstrate, where if a Protector had been present, crisis could have been averted,” the Protector says in the video. He then runs through several fantasy versions of the assassination where a Protector is on hand to prevent the assassin from killing the CEO.
It’s all fun and games until the database gets leaked and guards start getting offers to off a particular client.
Found a good use for crowdfunding.
Auction mode would be a nice feature
It happens
¯\_(ツ)_/¯
…Or one of the guards has a family member kidnapped and held unless they oopsie, looked the wrong way.
These people have enough money to hire private protection already, it’s not the lack of an app that has stopped them from doing so up until this point. It’s simply that they didn’t actually believe they were in any danger from the peons.
Imagine how funny it will be when someone red teams the endpoints and get all their client’s active locations in a JSON
Buy a few drones and you could automate the assassination process for maximum efficiency.
This is some cyberpunk shit.
Luigi save us
Luigi could’ve passed the screening check to become the guy’s bodyguard. Maybe he even would’ve had a better opportunity to escape.
Many, many ruthless tyrants and other nasty people have been killed by their own bodyguards over the years. And these are often guards who have been properly vetted.
How vetted are these Uber rentacops gonna be? No criminal record doesn’t mean you can trust the person if you’re some ruthless bastard with a lot of enemies.
Their response wasn’t to fix the problem, it was to find a better way to subjugate people. Clearly his methods aren’t the solution. They’re just an easy way to pass the problem off to someone else without you having to put in the effort to help fix it yourself.
Then they haven’t had enough.
Going for a shadow run to the grocery store. Don’t forget to pick up a decker to bypass the ice.
Interested in seeing how well the armed guard equivalent of “the Uber Eats driver who eats your food instead of delivering it” works out for them.
The modern aristocracy must be hunted in their native habitats. They are commonly found in walled communities, exclusive islands (i.e. Martha’s Vineyard), exclusive neighborhoods (i.e. Santa Monica, Beverly Hills), luxury stores (i.e. Hermes) and trendy nightclubs. Set up your hunting blind in or just outside of their habitat. Make sure to camouflage it well using native materials like designer labels, advertisements and invitations to political contribution dinners. Use a call to attract them. One that works well is “Annual bonus! Annual bonus!”, “Union forming! Union forming!” or waving a golden parachute. Bait traps also work well such as a pile of designer handbags and the keys to a Bentley.
Venture brothers ass nonsense. 1-888-HENCH.
There’s no way this could backfire
First of all, I hate this.
But also, this is cyberpunk as fuck.
Lmao they mimic the camera footage of the CEO murder for their promotional image.
Brian would be proud to know he’s still bringing market value to someone.
How to start a security business.
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Get someone killed
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Create a business that addresses #1
How’s THAT for conspiracy thinking!? :D
It’s called a viral marketing
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Sounds like admitting guilt. Those who hire the goons know they are shitty people. Living with self hate must be a bitch.
Eh, I don’t think everyone interested in this service are necessarily bad people. There are a lot of internet celebrities that would really rather not deal with crazy fans that this would be perfect for, as in, not rich enough to have their own chauffeurs, but famous enough to make going out on your own a real pain.
You’ve got no choice but to give them 5 stars or your cruisin for a bruisin
That was my thought, nobody in their right mind (least of all paranoid rich people) would use a third party service that requires them to announce they’re someone of value.
This is only going to be used by poseurs.
Or the delusional. Anyone with a serious security concern has mitigation plans in place. This is for people who think they need security because reasons, mainly to satiate their ego.
I remember right after the UHC assassination I was in getting a haircut, and there was another guy getting cut that was loudly spouting off about how he was afraid for his life because he’s a CEO. Like dude, you’re a CEO of a small local financial services firm, not the CEO of a massive conglomerate. I’m technically the CEO of my small contracting company that’s incorporated. We are not targets (unless you’re a massive prick, which by the way he was talking was quite possible), but if one of us got popped it wouldn’t make the news, nor are we likely to be targeted, calm down lol.
Seems like an easy way to get close to a target.
“Yes hello I am your security detail, don’t worry I brought exactly enough bullets.”
Gig economy security guards. What the utter fuck. Doesn’t sound at all like brownshirts in the making.
Gig economy does not inspire loyalty lmao
