As a company, they’ve always been incredibly conservative, so for maybe the last decade or so, they’ve tried to fix it by creating characters that are an absurd progressive stereotype as a stupid by product of a committee with no connection to what they wanted to stand for, so they didn’t lose their reputation as conservatives among progressives, they pissed off conservatives by adapting to the woke agenda and along the way making some absolutely infamous products, yes Star Wars I’m looking at you