• CluckN@lemmy.world
    link
    fedilink
    arrow-up
    4
    ·
    10 hours ago

    Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.

    • supernicepojo@lemmy.world
      link
      fedilink
      arrow-up
      1
      ·
      51 minutes ago

      See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.