Edit: It will never cease to make me laugh that I get more genuinely serious discussion comments on my meme posts in /c/Memes than anywhere else. I’m not hating, I love it.
Edit 2: Chicago-Style deep dish pizza isn’t pizza go fuck yourself
deleted by creator
Thanks to pizza, even Americans are familiar with the concept of wide
Except in Chicago, cause you know… Deep dish.
Nah. If you put two plates in front of me and one had a regular burger on it and the other had a burger that was as wide as the plate itself, I’d pick the one that most accurately reflects how much I hate myself at that moment.
I’d eat em both
Schlotzky’s proved this out decades ago.
At a certain point you have to cut the burger like a pizza though
Mmmh, pirger.
But you dont have to dislocate your jaw ro eat it :)
Heuristics are real things deserving of both respect and fear.
It’s in comparison, the plate you’re eating off of is the closest thing to compare it to so covering more of it makes it seem bigger
This is why buffets use small plates
But if it is wider it cooks through more. A nice thick patty gives me a nice tasty medium rare burger that soaks the bun with burger juice.
A&W tried something like this. Sold a 1/3 pound burger because its bigger than the popular Quarter Pounder sold by its competition, larger than a Whopper even. It undersold and when people were asked why; it turns out people think 1/3 is less than 1/4. By the numbers, here.
Should have sold a 1/5 pound burger then lol
Thus the title <3
Ya, made me member. Wasnt sure if the story was well known enough.
Oh I wasn’t saying that like I was complaining. Was saying that like to add onto your comment for those confused by the title. Sorry if it came off bitchy.
No, no. I added context, a comment and community to a silly meme. I love you
Love you too buddy <3
Tbf any variation of “one third of a pound” is a shit name, so all this proves is that they failed to market the product.
The real answer is likely that extra wide buns are not available from suppliers, and nowhere bakes their own bread these days. For the chains that have their own off-site bakeries and supply chains, the majority of consumers probably don’t want a much bigger burger, and those that do have big enough mouths to fit extra tall burgers, or buy 2 burgers which are easier to eat. I know if I’m extra hungry I’ll grab 2 cheeseburgers, but most of the time 1 plus the mandatory chips is enough childhood nostalgia junk for me. I wouldn’t care about a 50% wider cheeseburger.
They’re likely all getting their buns (and everything else) from Sysco anyways, so I can’t imagine different sized buns would be that hard to source.
Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.
Murica!
To be fair, I can’t think of a good name for a 3rd of a pound. “Thrice Slice” looks good, but is cumbersome to pronounce, and it sounds like a pizza.
Its amazing what a defunded education system can produce honestly.
I mean, humans completely suck at evaluating vertical distances, thinking that
taller = moreis just further evidence, I’d sayBuns and patties would have to come in two different sizes for wide and regular burgers, and it’s probably more economical for restaurants to make them all in one standard size.
I mean it worked for subway. Until they started skimping
Just go snake mode and unhinge your jaw.
I mean, I can’t argue with the little girl though, I like that tall thin glass better as well.
Add a fun straw and some decorations and I’m all in.The tall, thin one would be better for champagne.
