But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

    • UnderpantsWeevil@lemmy.world
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      5 days ago

      The ship was never at that port.

      Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

    • James R Kirk@startrek.website
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      5 days ago

      I know he’s just selling the platform to AI companies, but it’s an odd take considering they’ve been moving away from being a message board and towards being just another content feed for years now.

      • IndescribablySad@threads.net@sh.itjust.works
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        5 days ago

        Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

        It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

      • Ledericas@lemm.ee
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        5 days ago

        They became Facebook 2.0. also interesting they block Facebook and FB as a term now too.

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    4 days ago

    I’m guessing he hasn’t browsed his own site recently then.

    Probably nothing there to interest him since they banned /r/jailbait

  • Regrettable_incident@lemmy.world
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    3 days ago

    I’m wondering if advertisers are starting to notice - that’s the only thing that’ll make these fuckers try to clean house. It’s maybe two years since I left reddit and even then it was absolutely infested with bots. They didn’t give a fuck, only cared about the IPO. But advertisers are going to care when they get lots of engagement but no customers because all the engagement is bots.

      • mrnarwall@lemmy.world
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        3 days ago

        I’ve worked on some enterprise projects specifically to detect bot activity, so that they wouldn’t waste ML resources on a fake customer. While it’s a bit of a cat and mouse game, they can certainly review past data for their advertising campaign and the conversion rates they are getting in order to determine if reddit ads are worth the money

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    4 days ago

    Maybe he shouldn’t have permabanned all of us power users after the Inauguration. He might have some active humans posting if he hadn’t let the DOGE Goblin intimidate him into firing all of his best posters, the ones who built Reddit into what it was over the past decade. WE were Reddit, not bots, and now we’re gone, and only the bots remain.

    Good job, Spez.

    • Ledericas@lemm.ee
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      they were already on the 4th purge by the time i was permaban in feb, from nov-5th. and then im guessing they switched to using more insidious shadowbans, so people wont notice huge drop in users at once if its done randomly by AI, and shadowbans to alert the accounts that they are banned too.

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    4 days ago

    Half of the comments are from bots and everyone gets autobanned.

    Reddit is quite literally on autopilot

    • Ledericas@lemm.ee
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      It’s being propped up by AI and bots currently, at some point he must’ve realized that he banned too many people, and he couldn’t openly unban them to restore the numbersz so he went the Meta route

  • RememberTheApollo_@lemmy.world
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    4 days ago

    If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

    • forkDestroyer@infosec.pub
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      Any text based sub hitting all regularly is full of AI slop and sensational stories. Wouldn’t be like this is Aaron were still around.

  • BlueAlienMom@lemmy.world
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    3 days ago

    Lots of people here keep mentioning that most shadowbans were caused by things they said, usually related to politics, but I’ve been instantly shadowbanned (and then suspended) after posting a comment about gnats fungus in the houseplants subreddit that, as far as I know, had nothing to do with politics.

    Before this, it happened after posting a comment about digital art (which again had nothing to do with politics); so the question still remains: What is the point of all this besides making people frustrated and disappointed?