• Maxnmy's@lemmy.world
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    9 days ago

    Dead internet theory was inevitable, but who thought Facebook themselves would bring it about?

  • Ithorian@lemmy.world
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    9 days ago

    People who use it for business need to start think twice, imagine you saw your stats numbers and think you reach (example) 10000 people and 90% of them are bots but you paid for that 10000, worst is that you may think that your product is bullshit because of the success sales convertion its very low but bots dont buy products so either you have the info of how many bots have seen the add or you need to leave social media because its impossible to read that data to make decisions

    • Sweetpeaches69@lemmy.world
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      9 days ago

      The executive team at my company was in shambles because no one was using the company intranet. So, they demanded that the company intranet be launched when a computer turns on. They were ecstatic that the numbers reached almost 100% in a day, even after being fully explained, and understanding, that the new traffic was, of course, not a real figure. All of the new numbers never went past the home page. Still, they patted themselves on the back, and partied.

      So I guess what I’m getting to say is more people either wouldn’t care, or would even celebrate the fake data than one would think.

    • InFerNo@lemmy.ml
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      9 days ago

      I’m going out on a limb here and assume these bots don’t count as an impression, but they will market it as an opportunity to show your ad to the followers of the bot account.

      • T156@lemmy.world
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        8 days ago

        The advertising companies would riot if they did count as impressions, so Facebook would either not count them as such, or hold off on them for that reason.

  • takeda@lemm.ee
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    9 days ago

    People are still think social media is social. They think that when they post something, all their friends will see it.

    In reality what each person sees is determined by the feed algorithm. They can use all the things they know about you and present you content that will press your buttons and change your opinion about topics.

    The biggest issue though is to have a proper content. This is where generative AI comes in and this is why owners of social media are so much invested in it.

    They basically have platform like the old MSM, except all content is specifically tuned to every person.

  • spyd3r@sh.itjust.works
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    9 days ago

    Facebook is near unusable now, the feed is 99% fake politically charged shit. I report it all as spam, promoting hate/violence/terrorism, and block the users, but a bunch more just show up the next day.

    • Great Blue Heron@lemmy.ca
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      9 days ago

      This is me too. I’m still on Facebook for some family contacts and a couple of useful groups. Years ago I could spend hours a day there. Now I spend maybe 15-30 minutes each morning scrolling for friend/family updates and group content - and hitting “Hide all from …” on every single bit of unsolicited content. I was reporting and blocking them, but I’ve decided it probably doesn’t achieve anything and it was too many taps/clicks.

      Instagram is similar - I used to spend hours there too but now I only go to check if there’s progress on one car build I’m following and scroll for maybe 5-10 minutes and I’m out for the day.

      • dirthawker0@lemmy.world
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        9 days ago

        The amount of irrelevant content that FB sticks in the default feed is just ridiculous. I’ll get a couple posts from friends near the top, but as i scroll the ratio changes until nearly nothing is from friends or FoF. And it’s all this garbage content that FB thinks I want to see, like I watch one cake decorating video and then more of them show up and keep showing up, and im not sure how to get rid of them.

        What you have to do is create feeds of your friends (and GD FB limits the number of friends you can put in a feed) and browse that instead.

      • meco03211@lemmy.world
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        9 days ago

        Keep doing it! My feed is almost entirely people I know or groups I’ve chosen. I’ve blocked probably hundreds of advertisers. Now it’s like quarterly or so when they refresh their advertising scheme that I have to block maybe a handful more.

    • takeda@lemm.ee
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      9 days ago

      I use clean my feeds grease monkey script to hide it and only show my friends and groups I subscribed to and it makes it so easy to see how much of things that it shows is just their stuff and how dead the Facebook really is.

    • Dead_or_Alive@lemmy.world
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      9 days ago

      You’ve described my limited FB experience. After refusing to join FB since the 00s, I joined FB a few years ago to get better access to the Marketplace. (Craigslist has gone to shit).

      I joined a few groups that interested me and then the constant political bombardment started in the more mainstream groups.

      Small niche FB groups are a night and day difference compared to some of the more contemporary groups I’ve seen.

      Bot algorithms definitely target large groups with lots of activity. The resulting increased activity due to algorithms just amplify it further.

      I just try to stick to my smaller groups to avoid all the mess.

    • Krudler@lemmy.world
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      9 days ago

      Facebook was a wonderful tool for me for quite a while. It let me build a digital list of my irl “friends” and then I got watch over the years as they posted their most vile and ill-conceived innermost thoughts.

      An excellent tool for seeing what people really think and feel when they’re not “performing” in social settings. Curiously people don’t understand that public posts to a public SM site aren’t anonymous but there’s enough separation from the “real world” that lots of people forget that.

      Just sitting back and watching gave me a lot of insight as to how awful people really are when they “feel like” they aren’t being watched.

  • kronisk @lemmy.world
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    9 days ago

    “Spotify managers defended PFC to staff by claiming that the tracks were being used only for background music, so listeners wouldn’t know the difference […]”

    https://harpers.org/archive/2025/01/the-ghosts-in-the-machine-liz-pelly-spotify-musicians/

    (PFC = “Perfect Fit Content”, i. e. Fake Artists)

    I have a feeling this quote exemplifies the attitude the management of these platforms have towards their end users, though it’s seldom this explicitly formulated.

  • ilinamorato@lemmy.world
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    8 days ago

    This is absolutely going to crash and burn for Meta. When companies look at the metrics for their posts on these platforms, they’re going to see massive amounts of engagement, none of which converts into sales; and they’re going to stop buying ads on those platforms thinking that their market isn’t there.

    Another example of AI being deployed in a place where AI is not useful; though in this case it’s actually harmful to the goal of the company deploying it.

    • hark@lemmy.world
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      8 days ago

      Didn’t facebook fake numbers before for video views which caused e.g. collegehumor to fold because they thought they could rely on facebook for views?

      • ilinamorato@lemmy.world
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        8 days ago

        Absolutely. And Vice and Gawker, and to some extent even The Onion. Some survived, some did not. Dropout in particular is one of the few semi-success stories of it. It was called the “pivot to video,” and it’s almost a joke in online content communities now; especially since everyone on these platforms was saying, “we don’t want this!” even as Facebook was saying, “everyone wants this!”

  • Swedebearwood@sh.itjust.works
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    9 days ago

    Oh soo looking forward to content out of control! Already dislike the robofarming on YouTube with clips with voiceovers. Imagine nonsense content on Instagram…

    • lost_faith@lemmy.ca
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      9 days ago

      I don’t care how hard to look at the (real) person is, I don’t care if they sound like Janice Joplin, I will take that over the soulless AI read script any day. I did watch a few of these AI chans, as they had stuff I was interested in, but I just can’t anymore, tone matters. I want to giggle at the real person mispronouncing words, stumbling (very briefly) over words (editing is a thing). I hope it doesn’t get to the point I can no longer tell the difference, at that point I think I just quit the tubes

    • taladar@sh.itjust.works
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      9 days ago

      Imagine nonsense content on Instagram…

      Isn’t that all Instagram ever was? Out of all the social media platforms it was the one that was essentially fake from the start, just fakes produced by the users.

  • TORFdot0@lemmy.world
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    8 days ago

    Great just like games like Fortnite and Call of Dity Mobile have bots with real usernames and profiles to fill lobbies, now literally everyone online could be a bot with a fake profile.

    I’m prepared to just be gaslit for the rest of my life from now on

    • MissyBee@lemmy.blahaj.zone
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      8 days ago

      When I played Fortnite the first time(not for long though), I was winning pretty easily in the first 5 matches or so. They put bots into it to fill the lobby and maybe because it hooks you more or something. But they don’t tell you. That was a weird experience figuring that out.

  • CCMan1701A@startrek.website
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    8 days ago

    I want my laundry machine to figure out the best way to wash whatever I toss in automatically without an Internet connection. I guess I’m asking for too much :(