Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with “exclusive content or private areas” that Reddit users would pay to access.

When asked this week about plans for some Redditors to create “content that only paid members can see,” Huffman said:

It’s a work in progress right now, so that one’s coming… We’re working on it as we speak.

When asked about “new, key features that you plan to roll out for Reddit in 2025,” Huffman responded, in part: “Paid subreddits, yes.”

Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

    • MrVilliam@lemm.ee
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      5 days ago

      Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

      I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It’s like how people tend to be nicer in a small town because you know you’re gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it’s worth it to have this much more pleasant space that isn’t so packed with content as to be addictive. Good vibes.

      • datavoid@lemmy.ml
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        5 days ago

        I’ve gone back to reddit a few times from searches, and after spending time away it is really apparent how negative most of the comments over there are.

        For example, anytime someone asks for help, someone always has to show up and get angry that they didn’t search instead of asking. Then a third person shows up and says that a search brought them to this thread… and no one ever answers the question. Thanks reddit!

      • GingaNinga@lemmy.world
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        5 days ago

        Its improving over time, I think it’ll find a decent grove as more communities pop up. I find the comment sections really engaging too I’ve had some solid conversations over here.

    • Tylerdurdon@lemmy.world
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      5 days ago

      Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It’s a shame.

    • samus12345@lemm.ee
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      5 days ago

      I don’t even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

    • brucethemoose@lemmy.world
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      3 days ago

      If you don’t mind me asking, how did you find it?

      There are reports of Reddit banning Lemmy mentions, and Google searches floating “Lemmy is bad” Reddit threads to the top.

      • wirebeads@lemmy.ca
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        3 days ago

        I googled Reddit alternatives. I see Reddit as turning into just the next Twitter cesspool. There’s no longer any constructive conversation.

        The problem is you can’t have real conversations that stoke any flames because they’re a public company and answer to the shareholders, so they, reddit, deem what is appropriate to be posted.

      • return2ozma@lemmy.world
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        3 days ago

        I came over to Lemmy during the Great API third party disaster. The exodus had commenters saying to come over to Lemmy.

      • wabasso@lemmy.ca
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        3 days ago

        It was word of mouth for me. But now you’ve got me curious about occurrences of the term Lemmy on Reddit.

  • CastorSulMush@lemmy.world
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    4 days ago

    More ads? There’s already a bunch of them mixed with posts and comments. What more, force people to watch an ad before loading pages?

      • underfreyja@lemmy.world
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        4 days ago

        Yeah, people like me and I assume you, who used to browse reddit via a third party app or with RES + an adblocker on pc did not see it but it’s a bit insane how much ads there’s already on reddit right now. I migrated to GNU and firefox last week and forgot to add the extensions as I was just looking for some information in the Endeavour subreddit and I was shocked at the state of “default” reddit… I’m glad I left and I hope most of the userbase will…

        • Krudler@lemmy.world
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          3 days ago

          They snuck them in during some AB testing like 5 years ago, they didn’t stick though obv

    • JimmyMcGill@lemmy.world
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      3 days ago

      The more they do shit like this the more they will

      I mean, honestly Reddit is a dead site walking. At this point is not if it will “die” but how fast and I guess more importantly where will its users go. Hopefully here but who knows

  • bromosapiens@lemm.ee
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    4 days ago

    I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

    • Phoenixz@lemmy.ca
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      4 days ago

      I left 2 years ago from my 13yo account, deleted everything as well

      Obligatory Fuck You spez

      No regrets, I love Lemmy

    • otp@sh.itjust.works
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      4 days ago

      With the API changes, I became read-only (without an account) on Reddit.

      I now skim the communities that don’t really exist here.

      … it’s actually saved me a lot of time now that I can’t (and thus don’t feel the need to) debate local politics with morons anymore!

      … unless and until they come to Lemmy.

      • bromosapiens@lemm.ee
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        4 days ago

        Looking forward to having more conversations with fewer people. I’m not trying to argue politics anymore. It’s fruitless.

    • shortrounddev@lemmy.world
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      4 days ago

      The internet feels post-apocalyptic now. I no longer have any social media accounts (does lemmy count?) . Places that I spent over a decade on now feel so hostile and foreign. I joined reddit as a teenager wanting to read f7u12 comics, and now reddit feels like a total outrage machine. I mean the ads are crap but the algorithm doesn’t show me content I WANT to see anymore. It just shows me videos of car accidents and street fights and other things that get my cortisol levels up. Blocking subreddits straight up doesnt work. I like that on lemmy I can just filter only by the communities I subscribe to

      • RufusFirefly@lemmy.world
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        4 days ago

        I’ve been online since the late 80s and the Internet, generally speaking, has gone to shit. I’ve been on Reddit for 16 years and it’s been going down the tubes for a while now. Too many people, overzealous mods and now a soft paywall? Yeah, I’m done.

      • bromosapiens@lemm.ee
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        4 days ago

        Yes same. I don’t want to be stressed out by the internet anymore. I want internet for millennials back.

        Nice to meet you, everyone’s been so lovely thus far.

      • Boourns@sh.itjust.works
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        4 days ago

        Same thing here… I only just discovered Lemmy. I don’t know how I managed to only discover it now. But so far so good. It’s not quite as active but that’s okay, Reddit used to be the same way and was actually better then.

        I do feel like the old parts of the internet were decentralized and based on protocols, not single websites. So this is very refreshing and feels like getting back to the roots.

    • wise_pancake@lemmy.ca
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      4 days ago

      Welcome!

      The fediverse situation has been improved a lot since the first API migration, hope you enjoy it here!

    • Fashim@lemmy.world
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      4 days ago

      Welcome, I joined here after the API protests. It’s a smaller community so content is slow to move but it’s nice to have forums where you’re having constructive conversations with people, not a huge amount of bots or repeated to death catch phrases

      Enjoy this little bastion before it attracts mainstream attention. :)

    • Lvdwsn@lemmy.world
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      4 days ago

      Same bromo, finally felt like it was time. So many good memories on Reddit for me over the last 14 years but finally felt like it was the right move to no longer give it my attention!

    • CrowAirbrush@lemmy.world
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      4 days ago

      I wouldn’t be too sure just yet, seeing how annoying youtube and it’s ads have gotten yet it isn’t replaced still.

      We might have an increase, but plenty will never leave.

      • renegadesporkA
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        4 days ago

        Youtube is probably the most difficult platform on the internet to replace. Video content delivery is extremely resource heavy and technically complicated, especially once you start to scale. Many, many competitors have attempted it over the years, and while some found their niche, none of them have achieved anywhere close to the scale of Youtube.

        It took decades of Youtube to become profitable, only doing so after achieving mind-boggling economy of scale. The majority of humans on earth have used Youtube. About half of all (global) internet users use it monthly. I don’t know if any other platform can claim stats like that.

        Youtube is one of those platforms that only exists because it got a head start in the unique conditions of the early internet. I don’t know if it’s even possible to create a true competitor, though I could see multiple platforms taking over different niches.

    • Grassgrowz@lemmy.world
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      4 days ago

      same here lol. If they paywall subreddits ive been visiting for the past FOURTEEN years, i will lose my shit. by throwing it at the reddit headquarters.

    • GodlessCommie@lemmy.world
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      5 days ago

      It will be the same types that buy a blue check for Twitter, like it’s a badge of honor to pay for free services.